Tailored Winery Solutions: Elevate Your Strategy, Marketing, and Positioning

Crafting a Crystal-Clear Winery Identity for a Strong Brand

Do you know your winery’s unique DNA?

For many family-owned wineries, the focus is primarily on crafting exceptional wines, often neglecting strategy, sales, and marketing. You might have a remarkable wine, but how do you effectively promote it? A crystal-clear winery positioning is the key to communicating your story to clients, implementing targeted strategies (say goodbye to ‘trying everything and hoping something works’), and optimizing your daily operations.

Together, we’ll forge your ‘strategic roadmap.’ With a well-defined positioning, you’ll seamlessly communicate across all channels, ultimately building a robust winery brand.

Let’s kickstart this journey! I’m here to assist you in shaping your distinctive winery identity.

Get in touch with me now and arrange a free initial consultation.

beratung für weingüter

If you are interested in getting in touch to discuss any needs or questions, please contact Franziska via one of the following channels:


"A big thank you for your impulses and encouragement to think BIG! The exchange with you, your thought-provoking impulses, perspectives and your approach to tickle our vision out of us and make us aware of it, were exactly the right thing for us."
Winery Bickel-Stumpf, Franconia/ Germany
"Franziska helped us to know exactly what our strengths and weaknesses are, where we see opportunities for our winery and what the challenges will be now but also in the future. She challenged us with her targeted questions and tasks, and we can now be proud of what we "worked out"."
Winery Ansitz Waldgries, South Tyrol/ Italy


  1. Brand Building: We empower your winery to establish a compelling brand identity that resonates with your target audience.

  2. Strategic Positioning: We assist in positioning your winery strategically in the market, helping you stand out in a competitive landscape.

  3. Strategic Marketing & Communication: Our team specializes in creating marketing strategies and communication plans that effectively convey your winery’s story and offerings.

  4. Social Media Strategy & Training: With a particular emphasis on platforms like Instagram, we help you harness the potential of social media for brand promotion.

  5. Newsletter Implementation: We offer guidance and support to implement successful newsletter campaigns that keep your customers engaged.

  6. Copywriting: Our professional copywriting services ensure your messaging is clear, compelling, and consistent.

Our ultimate goal is to equip your winery with the tools and strategies needed for sustainable growth and success. Get in touch with us today to explore how we can collaborate to elevate your winery brand to new heights.