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INDIVIDUAL CONSULTING FOR YOUR WINERY: STRATEGY, MARKETING & POSITIONING

A CRISTAL-CLEAR POSITIONING OF YOUR WINERY HELPS YOU TO BUILD A STRONG BRAND.

What is your individual winery DNA? 

What does your winery brand stand for? A lot of family-owned wineries focus on the production of their wines but not on the strategy, sales and marketing. You got an amazing wine but how to promote it? A cristal-clear positioning of your winery helps to communicate “your story” to your clients, to develop targeted measures (no more: “we try everything and see what works best”), and organize your daily working routine.

Your benefits?
1. A vision which motivates you.
2. A structure which leads you through your sales & marketing activities.
3. A plan which helps you to run your winery with more focus & fun.

Together, we develop your `strategic roadmap´. Once you got your positioning straight, it will be easy for you to communicate coherently on all channels. You develop a strong winery brand.

Let´s get started! I will help you to create your individual winery identity. Get in touch with me now and arrange a free first call.

beratung für weingüter

If you are interested in getting in touch to discuss any needs or questions, please contact Franziska via one of the following channels:

TESTIMONIALS

"A big thank you for your impulses and encouragement to think BIG! The exchange with you, your thought-provoking impulses, perspectives and your approach to tickle our vision out of us and make us aware of it, were exactly the right thing for us."
Winery Bickel-Stumpf, Franconia/ Germany
"Franziska helped us to know exactly what our strengths and weaknesses are, where we see opportunities for our winery and what the challenges will be now but also in the future. She challenged us with her targeted questions and tasks, and we can now be proud of what we "worked out"."
Winery Ansitz Waldgries, South Tyrol/ Italy

CONSULTING SERVICES FOR YOU:

We work together with a network of highly qualified freelancers in the wine world. Like this, we can offer you tailor-made solutions which perfectly fit your personal need to grow your winery brand:

  • Brand building
  • Strategic positioning
  • Strategic marketing & communication
  • Social media strategy & training (e.g. Instagram)
  • Newsletter implementation
  • Copywriting

RESUME - FRANZISKA HÜBSCH

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Franziska combines industry expertise with passion for the wine world. Her strengths are analytical thinking, organisational development and conceptual working. Seven years in the automotive industry taught her the importance of customer satisfaction, professionalism and good process management.

Franziska holds an MBA in Wine, Sustainability & Sales from the Weincampus Neustadt in Germany, as well as Masters of Political Sciences and Communication from the Potsdam & Berlin University in Germany plus a WSET2 Certificate.

She loves to travel the wine regions and to work with winemakers “in the field” –  convinced that only people “who really felt the pain of work in steep slopes” can understand how to sell this wine and how to tell its story.